Anubis Rising

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Online casino is ultimately in the business of entertainment – and keeping players entertained means continuing to give them something that feels new. With consumers facing an abundance of competing ways to spend their time, repetition risks making it harder for any entertainment product to hold their attention.

While thousands of new casino games reach the market every year – with research suggesting the number of releases is growing by around 10% each quarter – volume does not necessarily equate to variety. Developing something genuinely different means taking a risk, while the industry’s familiar practice of reskinning existing games, or adapting mechanics and concepts that have already proved successful, offers a much safer commercial proposition.

For James Curwen, chief executive at Yggdrasil, the tension between the industry’s need for fresh content and the commercial realities of producing it goes to the heart of the challenge.

About Anubis Rising

Holland Casino calls this Next Zone, and as Petra elaborates: “It’s an innovation we made a few years ago to see how we can develop a casino product because I think in the industry, we are very well known for what we have, but how do you innovate?”

Like most operators, slots make up the bulk of Holland Casino’s income, but it’s worth remembering that Holland Casino has a monopoly on table games, poker and bingo. “I would say those are also our hero products that make us attractive because in the Netherlands we are the only one offering land based live table games,” says Petra.

“Maybe they’re not so dominant in the results, but it is dominant in our identity. But figures-wise, slots are bigger than table games.”

About Anubis Rising

Turkish law enforcement agencies have launched a sweeping operation targeting illegal betting networks across eight provinces. It follows investigations that uncovered financial transactions linked to 177 suspects. 

According to local reporting on Monday, the Interior Ministry confirmed that accounts connected with the suspects had exhibited suspicious financial activity amounting to 17.75 billion lira ($365.8 million). 

Coordinated efforts between the government’s cybercrime and anti-smuggling units, the Financial Crimes Investigation Board (MASAK) and local prosecutors led to raids in the provinces of Adıyaman, Konya, Manisa, Muğla, Tekirdağ, Siirt, Muş and Çorum.