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The proposal does not explicitly prohibit the display of betting brands on team jerseys, but some city councillors want to include this in the bill.
Clubs fear the measure will jeopardise revenue from betting company sponsorships. Corinthians (Esportes da Sorte), Palmeiras (Sportingbet), and São Paulo (Superbet) alone hold contracts worth BRL350 million annually with betting firms.
One concern is the measure might force clubs to host matches outside the city to maintain their advertising agreements.
About Book Of Cai Shen
I want to thank Calvin for creating a platform that speaks to the gambling industry in a unique voice. He’s a guy who is not afraid to back his creative team, even in the face of a tough industry story. While Calivinayre.com is evolving, I will be following how he brings the same passion for business to the world of Bitcoin SV.
Calvinayre.com Editor-in-Chief, Bill Beatty – the Michael Kinsley of the gambling world. Bill just possesses that same rare gift of creating great writers. You won’t meet a more genuine guy that Bill, and I’m incredibly grateful for the opportunities to learn so much about the casino business, writing and how I see the world.
Lead reporter Rebecca Liggero Fontana for taking me under her wing. You won’t meet a more generous soul than Becky. She shares this unbridled passion for the casino and tech space, that is just contagious and I’m glad I got to experience that unabashed joy for the gambling industry.
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While Stake entered Peru in 2024, Betsson has been in the market since 2008, forming part of the market’s evolution both pre- and post-regulation. Andrea Rossi serves as the company’s commercial director in both Southern Europe and LatAm.
He views the Peruvian market as “quite polarised” with a few operators, including Betsson, dominating the market and the rest playing catch-up. “I think competition has already evolved,” he says. “We have seen fierce competition.
“We have been there for a long time and we have our positioning quite cemented. [But] we need to look at ourselves and keep improving, keep embracing the Peruvian culture and the way we fit in the market by applying a localised approach.”
