Superstar Sevens

What is Superstar Sevens?

“If I just give you one of our games or our jackpot engine and you just plug it in and leave it there to collect dust, you will come back and tell me in three months’ time it’s not working,” he says. “And I will say to you, ‘How have you invested in the product?’”

Splash Tech instead begins by asking what success means for that operator: more sign-ups, improved conversion, bet-slip monetisation, higher lifetime value, retention among a specific cohort or reactivation of churned players.

The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.

What is Superstar Sevens?

The transformation has not eliminated all of Cubeia’s concerns. And inevitably some coders are missing their original role.

“We still have people who loved the coding part – solving problems with code and writing beautiful code. They’re struggling with the change. For some people an important part of their work that they genuinely loved is now gone.”

There are also strategic questions around dependence on AI providers.

What is Superstar Sevens?

She called the proposed changes “tinkering around the edges”. She questioned whether ClubGRANTS genuinely supports community projects, or functions as an indirect subsidy that lessens scrutiny of gaming revenue.

“ClubGRANTS is what the clubs rely upon to push back against any reform. The fact is they’re not generous, they’re a rort.” A “rort” is an antipodean term denoting a trick, scam or fraudulent practice.

Faehrmann also hit back at the NSW’s latest gaming machine data that highlighted a record loss of $2.38 billion by NSW residents on pokies during Q2 of 2026.